Mobile is an integral part of our lives, and its importance will only continue to increase. With this in mind, businesses need to have a mobile strategy that covers everything from usability to conversion rates. So let’s explore the steps of the mobile app marketing funnel so you can create your strategy.
Mobile app marketing is not just about getting users to download your app. It’s about nurturing them into loyal customers who will return again and again. The mobile app funnel has steps that each step builds on the one before it to make money off of every customer you acquire. Let’s take a look at what these steps are!
The funnel approach to mobile app marketing
Mobile apps are the new way to connect with your customers. The mobile app marketing funnel is a process that helps you build an audience, generate leads, and turn them into sales. That’s why it’s important to know what steps need to be taken for this process to work effectively for your business goals.
Mobile app marketing is an intricate process. It can be overwhelming to know where to start, but having a plan will help you stay on track and achieve your goals.
Mobile apps are growing increasingly popular throughout society, with some reports saying that more than 50% of people own smartphones worldwide. But while there’s no denying smartphone usage is on the rise, it doesn’t always mean success for developers who think they’re guaranteed downloads just because their game or social media platform has amassed millions of users over time.
Mobile app conversion funnel
Nowadays, mobile devices are a necessity for most people. And with the increased use of these devices, it has become imperative for businesses to have an app available on both platforms, Android and iOS. The first step in this process is understanding what type of marketing funnel you should use- top-down or bottom-up. For instance, if your target audience is tech-savvy males between 18-25 years old, then a top-down funnel would be more appropriate because they are easier to reach through online advertisements and social media promotions than other advertising methods like television commercials etcetera.
The strategy for marketing your app is to create a funnel. At the top of this funnel, you have your most engaged users coming back every day and playing your game. These are the ones that will spend money on in-game purchases or make an in-app purchase when they see it promoted. They are also more likely to refer others to download the game. At the bottom of the funnel, some people downloaded your app but never came back again after their first session with it.
The goal is to get as many people at the top of this funnel as possible, so let’s break down each step: acquiring new users with SEO/SEM/social media ads; converting them into active players by adding new users to the application.